30, May 2022
Inbound marketing is a strategy that draws customers by creating valuable content and experiences tailored to them. Inbound Marketing provides the solution your target audiences are searching for.
The inbound methodology is the process of growing your organization by attracting potential customers from all walks of life. This includes meeting them where they are and guiding their journey throughout every step, starting with how you first come into contact with a new prospect until that person becomes loyal to your brand.
This methodology can be applied in three ways:
People are more likely to engage with you if they trust your advice and views. Attracting the right people with valuable conversations leads to establishing you as a trusted advisor with whom they want to engage.
Understanding your target audience and delivering insights to help them solve problems is the key ingredient for any good sales pitch.
Helping your customers make purchases without errors is a great way to empower them and increase the chance that they’ll tell others about their experience. It’s also good for building new clientele because you’re helping people in need, which encourages word-of-mouth advertising. This strategy works well as part of an overall Flywheel plan – providing a strong foundation to work on getting things started smoothly
The flywheel is a business model to illustrate the momentum your business can gain by prioritizing and delivering exceptional customer experience. Once you gain enough customers and entertain and delight them, they can keep your flywheel spinning by promoting your organization and obtaining new customers for you when your flywheel is based on the inbound methodology.
Inbound Marketing Strategies:
These strategies will help you grow your business by the inbound method of attracting, engaging, and delighting customers to keep your flywheel spinning.
1. Attracting Strategies:
Attracting Strategies can attract your target audience and buyer persona which are tied to content creation and development. Start creating and publishing content such as blog articles, content offers to connect to your audience. You can optimize all your content with an SEO strategy that will help you to target specific keywords and phrases related to your products and services. This will lead to your content and information appearing on the SERP for those who are searching for this information. This can helps you get the right audience for your business.
2. Engaging Strategies:
Inbound Strategies will engage your audience by communicating and dealing with leads and customers in a way that makes them want to create long-term relationships with you. These engaging Strategies contain information about the value your business will provide them with. Specific engagement strategies may include how you manage and handle your inbound sales calls.
3. Delighting Strategies:
Delighting Strategies will provide customer happiness, satisfaction, and supported long after they complete a purchase. These strategies are mainly focused on delighting customers and are one that assists and supporting customers in any situation. A delighted customer becomes your business promoter, so handle all interactions with care. This will help your business grow better.
30, May 2022
To get more traffic, better ranking, and increase conversion with SEO, you have to know more than the basics to achieve SEO success.
In this article, you will see some advanced techniques to get your site to the next level.
Optimize old content:
You have to optimize your old content which receives low traffic and conversions. The more you optimize your content, the higher it will rank in search engine results pages(SERPs). This means that people are going to find what they need and turn into customers much easier than if no one had ever written about this topic before.
You can reoptimize your old content using some strategies. A few of the common approaches include:
Google analytics – View organic traffic or conversion data
Google Search Console – Check impression and click data
Ahrefs – Assess keyword ranking and traffics.
Build a mobile-friendly website:
A mobile-friendly website or responsive website is necessary for many businesses. Because more than 50% of the Internet traffic on mobile devices and 40% of online transaction comes from mobile devices. Google now follows a mobile-first approach to crawling and indexing sites. So you need to develop a mobile-friendly website with the help of experienced developers.
Develop an internal linking process:
If you want to be competitive in the search engine rankings, your website must be well-linked internally. So that people can easily navigate and find what they need quickly without getting lost or frustrated along their journey through this site. It also helps with SEO ranking optimization by Google and lower bounce rates that help to improve the overall customer experience.
Target keywords without featured snippets:
If you want to target keywords without featured snippets use an advanced SEO strategy, there are a few ways:
- Check if there is an Ahrefs featured snippet associated with the term
- Do Google Search for keyword
Improve page speed:
For a seamless experience, improving your page speed is a constant process that needs to be proactive. Otherwise, when you publish new pages at slow speeds that can impact their ranking potential and gives the user a poor experience. Thus it results in less traffic to your site.
You can check your page speed using PageSpeed Insights tool. Also, you can continue to support a fast page speed with the following tips:
- Compress your images
- Limit your number of redirects
- Optimize your HTML code
Focus on On-Page SEO checklist:
The on-page SEO determines how well it ranks for specific keywords in Google’s ranking system. Page titles and meta descriptions play an important role, so make sure they’re optimized to rank higher. You can also optimize other elements like header tags and URLs.
If you have 404 pages on your site, these aren’t helping you to rank. Sites with lots of dead links will never rank well on Google. Find 404 pages using the Semrush Backlink Analytics Tool. This tool helps to remove outdated or irrelevant content from your site.
24, May 2022
The Internet is overfed with content. Everywhere you see, the brand is trying to grab your attention. Apart from all the mediums available to marketers, Video marketing has distinct benefits. Because the video may catch the people’s eye immediately in a way that other mediums can’t.
In this blog, I’m going to discuss video marketing statistics. After reading this article, you’ll find that video marketing is one of the efficient ways to grow your business.
What is Video Marketing?
There are numerous types of options marketing professionals, and business owners have when making a marketing strategy. One of the popular strategies is video marketing.
Video marketing is the process of planning, making, editing, publishing, and promoting video content as a way to promote your brand or business. This is one of the powerful ways of marketing that efficiently engages people as a part of your marketing initiatives.
Different Types of the Marketing Videos
There are eight common types of video marketing available. Here are they,
- Demo videos
- Event videos
- Explainer videos
- Case study and customer testimonial videos
- Brand videos
- Expert interview videos
- Animated videos
- Educational and how-to videos
Video Marketing Benefits
Video marketing provides numerous benefits to us. It may improve your business’s open rate, conversion rate, and click-through rate. This marketing also lets you create more meaningful connections between you and your customers.
Placing and tagging your video strategically on your website or YouTube may help to increase your website’s search engine optimization efforts. You can also use other video marketing strategies such as broadcast television, street marketing, video boards, and social media.
People have access to video marketing via their mobile phones, and tablets at all times. It means video marketing is an effective way to reach customers at any time and anywhere. Combining both audio and visual effects in your marketing can have a huge impact on how much data your customers retain from your marketing efforts. Many studies suggest that people can hold up to 80% of the information they see and hear, but only 20% of the information they see and 10% of the information they hear.
How to Build a Video Marketing Strategy?
1. You have to set your goals
2. Search your target audience
3. Plan what story you want to tell
4. Make your process more creative
5. Maintain the solid timeline
6. Stick to a realistic budget
What is a Video Marketer?
Are you interested in video marketing? Then it is essential to know the difference between a videographer and a video marketer.
A videographer captures your business’s video content, while the video marketer does everything from creating compelling videos that resonate with the audience to figuring out how to best distribute them online.
Normally one person will do both jobs, but it is based on their skill and where you plan to distribute the videos after they are shot.
Video marketing is one of the essential parts of digital marketing since many people prefer to watch videos than read content.