To get more traffic, better ranking, and increase conversion with SEO, you have to know more than the basics to achieve SEO success. 

In this article, you will see some advanced techniques to get your site to the next level.

Optimize old content:

You have to optimize your old content which receives low traffic and conversions. The more you optimize your content, the higher it will rank in search engine results pages(SERPs). This means that people are going to find what they need and turn into customers much easier than if no one had ever written about this topic before.

You can reoptimize your old content using some strategies. A few of the common approaches include:

Google analytics – View organic traffic or conversion data

Google Search Console – Check impression and click data

Ahrefs – Assess keyword ranking and traffics.

Build a mobile-friendly website:

A mobile-friendly website or responsive website is necessary for many businesses. Because more than 50% of the Internet traffic on mobile devices and 40% of online transaction comes from mobile devices. Google now follows a mobile-first approach to crawling and indexing sites. So you need to develop a mobile-friendly website with the help of experienced developers. 

Develop an internal linking process:

If you want to be competitive in the search engine rankings, your website must be well-linked internally. So that people can easily navigate and find what they need quickly without getting lost or frustrated along their journey through this site. It also helps with SEO ranking optimization by Google and lower bounce rates that help to improve the overall customer experience.

Target keywords without featured snippets:

If you want to target keywords without featured snippets use an advanced SEO strategy, there are a few ways:

• Check if there is an Ahrefs featured snippet associated with the term 
• Do Google Search for keyword

Improve page speed:

For a seamless experience, improving your page speed is a constant process that needs to be proactive. Otherwise, when you publish new pages at slow speeds that can impact their ranking potential and gives the user a poor experience. Thus it results in less traffic to your site.

You can check your page speed using PageSpeed Insights tool. Also, you can continue to support a fast page speed with the following tips:

• Compress your images
• Limit your number of redirects
• Optimize your HTML code

Focus on On-Page SEO checklist:

The on-page SEO determines how well it ranks for specific keywords in Google’s ranking system. Page titles and meta descriptions play an important role, so make sure they’re optimized to rank higher. You can also optimize other elements like header tags and URLs.

Fix deadlinks:

If you have 404 pages on your site, these aren’t helping you to rank. Sites with lots of dead links will never rank well on Google. Find 404 pages using the Semrush Backlink Analytics Tool. This tool helps to remove outdated or irrelevant content from your site.