30, May 2022
What is Inbound Marketing
Inbound marketing is a strategy that draws customers by creating valuable content and experiences tailored to them. Inbound Marketing provides the solution your target audiences are searching for.
The inbound methodology is the process of growing your organization by attracting potential customers from all walks of life. This includes meeting them where they are and guiding their journey throughout every step, starting with how you first come into contact with a new prospect until that person becomes loyal to your brand.
This methodology can be applied in three ways:
People are more likely to engage with you if they trust your advice and views. Attracting the right people with valuable conversations leads to establishing you as a trusted advisor with whom they want to engage.
Understanding your target audience and delivering insights to help them solve problems is the key ingredient for any good sales pitch.
Helping your customers make purchases without errors is a great way to empower them and increase the chance that they’ll tell others about their experience. It’s also good for building new clientele because you’re helping people in need, which encourages word-of-mouth advertising. This strategy works well as part of an overall Flywheel plan – providing a strong foundation to work on getting things started smoothly
The flywheel is a business model to illustrate the momentum your business can gain by prioritizing and delivering exceptional customer experience. Once you gain enough customers and entertain and delight them, they can keep your flywheel spinning by promoting your organization and obtaining new customers for you when your flywheel is based on the inbound methodology.
Inbound Marketing Strategies:
These strategies will help you grow your business by the inbound method of attracting, engaging, and delighting customers to keep your flywheel spinning.
1. Attracting Strategies:
Attracting Strategies can attract your target audience and buyer persona which are tied to content creation and development. Start creating and publishing content such as blog articles, content offers to connect to your audience. You can optimize all your content with an SEO strategy that will help you to target specific keywords and phrases related to your products and services. This will lead to your content and information appearing on the SERP for those who are searching for this information. This can helps you get the right audience for your business.
2. Engaging Strategies:
Inbound Strategies will engage your audience by communicating and dealing with leads and customers in a way that makes them want to create long-term relationships with you. These engaging Strategies contain information about the value your business will provide them with. Specific engagement strategies may include how you manage and handle your inbound sales calls.
3. Delighting Strategies:
Delighting Strategies will provide customer happiness, satisfaction, and supported long after they complete a purchase. These strategies are mainly focused on delighting customers and are one that assists and supporting customers in any situation. A delighted customer becomes your business promoter, so handle all interactions with care. This will help your business grow better.
- By Joshua Walker